For those done with business-as-usual
Turn Your 'Weirdness' into a Business
Your quirks, passions, and “too-muchness” aren’t flaws — they’re your edge. This is a step-by-step path to earn your first $5k–$20k in 90 days by building with your misfit ideas. No suit required. No waiting for the world to “get better.”
"This is excellent and essential! You have the expertise, know-how, and values to help me make the transition."
Never do meaningless work again
Change lives and change the world
Get paid for what you're passionate about
Business-as-Usual is killing purpose, planet, and passion
More and more constantly battle the feeling that their work is draining their life force. So, you're not alone. This is the new normal for many who feel trapped in the Business-as-Usual model.
You might be experiencing:
Golden Handcuffs Syndrome: Materially successful, but spiritually suffocating.
A Disconnection from Purpose: Your work feels meaningless, forcing you to leave your deepest values and passions at the door.
The Sisyphus Syndrome: Feeling like your noble efforts to change things are inadequate against overwhelming systemic forces.
The Unspoken Burden: You're carrying the blueprints for a better world, but lack the practical tools to build it. Meanwhile, you're broke and can't pay the bills.
Who's This For?
The Corporate Prisoner
You're trapped doing work that feels meaningless. You're financially comfortable but spiritually destitute. You wake each morning to work that disconnects you from your deepest values, that asks you to fragment yourself, bringing only your productive capacity while leaving your yearning for meaning at the door.
You need a side hustle that can replace your job, and quickly!
The Emerging Generation
You’re a Gen Z or Alpha who rejects the materialist premises that shaped your parents lives. You see through the illusions of a job, but you want to create a meaningful livelihood in a world whose dominant systems still operate from outdated assumptions.
You need a practical process for translating your vision into viable work.
The Exhausted Activist
You’ve dedicated years or even decades to environmental restoration, social justice, political reform, or spiritual awakening, only to watch the problems multiply faster than solutions. You've come to the stark realization that individual efforts, however noble, seem inadequate against systemic forces.
You need a simple system that pays the bills from everything you've learned.
Introducing the Evolving Entrepreneurship Playbook
If we haven't met yet...
I'm Michael
For twenty years I worked as a technology executive, chasing the promise of the Digital Revolution across six continents and sixteen cities. In 2010, I stepped away to explore a deeper question: how can we make a difference in the world and still make a living?
What I found was sobering. Nearly everyone trying to create real change was struggling, financially and emotionally. This wasn’t personal failure; it revealed something broken in the way our systems are built.
So I began studying the big picture: the cycles of history and the evolution of entrepreneurship. I saw the pattern: enterprise first tied to land, then to machines, then to computers. Now, as old systems unravel, a new form is emerging. It's entrepreneurship rooted in meaning, purpose, and healing. The Meaning Economy is just starting.
What I offer isn’t a process so much as a path. It's a playbook that constantly evolves. If this resonates, it may be because you’re already part of the shift: an entrepreneur ready to serve life itself.
Why Evolving Entrepreneurship?
Become a Category
of One
No longer compete in a world of sameness.
Your life becomes the attractor.
Own the Means of Production
Build meaning, not products.
Work Only With People You Love
Shift from transactional to regenerative relationships.
Testimonials
Don't just take my word for it. Hear what others have to say about early versions of the playbook.
"You brought not just insight, but lucidity — not just critique, but direction. What you hold is not a roadmap, but a living field where transformation can take root. Grateful to walk a few steps with you in that space."
“I so appreciate the clarity with which you've framed what is happening in the world... and what is emerging.”
"Your ability to synthesize historical patterns, human consciousness evolution, and business transformation into a compelling narrative is both thought-provoking and timely."
"On my economic / regenerative journey I've met many inspiring people and Michael Haupt is certainly in the top of the list. If you're an executive that recognizes the tensions Michael lays out, you should connect!"
"So brilliant. This is the lens I've been searching for. I've seen the pieces but not the bigger frame. Thank you."
"You've provided an excellent historical context of the seismic cultural, economic, political, and business changes we're now experiencing across the globe."
There are almost 50 glowing recommendations on
Super Simple 3-Step Process
Step 1: Download the Playbook
There's no cost for the playbook. I do ask for an email address so I can send occasional updates as the playbook evolves.
Step 2: Follow the Step by Step Guidelines
No special skills required. I provide unique AI prompts that can help you quickly learn all the skills required. All you need is a device and Internet access.
Step 3: Earn Your First $5k-20k from Your Weirdness
While I can't guarantee your results, everyone who follows the system is surprised how easy and predictable it is.
Ready to get started?
How 2 Forms of Entrepreneurship Compare
Traditional
Rooted in markets — identifying needs and capturing demand
Evolving
Rooted in meaning — apprenticing to crisis and listening for what wants to emerge
Notes
We carry both logics; the work is metabolizing one into the other
Products and services as discrete outputs
Offerings as living systems, relationships, and ongoing processes
Products may still exist, but are nested in wider relational fields
Growth and scale as primary success metrics
Sufficiency, reciprocity, and regeneration as guiding values
Scale is not erased, but reframed: right-sizing instead of maximizing
Competition as driver of innovation
Collaboration and co-creation as conditions for emergence
Tension: competition still shows up, but can be composted into healthy friction
Extraction of resources for efficiency and profit
Regeneration of resources, relationships, and meaning
Extractive habits linger; regeneration is practice, not purity
Hierarchical control and ownership
Networked resilience and shared stewardship
Power shifts from centralization to distributed care
Framed by external problem-solving
Framed by possibility-awakening and meaning cultivation
Not “solutions,” but invitations into new ways of being
Legacy = accumulated wealth or market share
Legacy = conditions left more hospitable for future generations
Both wealth and wisdom circulate; measure shifts from possession to contribution
How 2 Forms of Entrepreneurship Compare
Traditional Entrepreneurship
Evolving Entrepreneurship
Rooted in markets — identifying needs and capturing demand
Rooted in meaning — apprenticing to crisis and listening for what wants to emerge
We carry both logics; the work is metabolizing one into the other
Products and services as discrete outputs
Offerings as living systems, relationships, and ongoing processes
Products may still exist, but are nested in wider relational fields
Growth and scale as primary success metrics
Sufficiency, reciprocity, and regeneration as guiding values
Scale is not erased, but reframed: right-sizing instead of maximizing
Competition as driver of innovation
Collaboration and co-creation as conditions for emergence
Tension: competition still shows up, but can be composted into healthy friction
Extraction of resources for efficiency and profit
Regeneration of resources, relationships, and meaning
Extractive habits linger; regeneration is practice, not purity
Hierarchical control and ownership
Networked resilience and shared stewardship
Power shifts from centralization to distributed care
Framed by external problem-solving
Framed by possibility-awakening and meaning cultivation
Not “solutions,” but invitations into new ways of being
Legacy = accumulated wealth or market share
Legacy = conditions left more hospitable for future generations
Both wealth and wisdom circulate; measure shifts from possession to contribution
The 9 Modules
🌱 Phase 1: Rooting
The soil stage. Rooting means grounding in new ways of seeing—releasing the need to “fix,” honoring your own life as curriculum, and learning to apprentice to crisis as teacher.
Compost Awareness
Collapse is not a failure to fix but part of life’s metabolism. Here you learn to see breakdowns as compost, the raw material for transformation.From Production to Patterning
Trace the arc of enterprise—from land, to machine, to code—and practice shifting from building products to cultivating worldviews.Your Life as Curriculum
Reframe your journey of crisis and transformation as a gift. Your lived experience becomes the soil of your entrepreneurial path and what you will teach to others.
🌿 Phase 2: Branching
The growth stage. Branching is about weaving your worldview into practice, using simple digital tools to share, connect, and build relational foundations.
Building the Trunk (Substack Foundations)
Substack becomes the rooted trunk of your business—hosting writings, email, payments, and offerings in one place.Sending Out Shoots (YouTube Practice)
YouTube is your practice ground for speaking your worldview into the world—each video a living shoot that reaches outward and invites others back to deeper connection.Weaving the Branches (Integration Pathways)
Learn to link platforms into a living ecosystem: YouTube as the canopy of discovery, Substack as the trunk of depth. Together, they form a resilient structure.
🍎 Phase 3: Fruiting
The nourishment stage. Fruiting means deepening your offerings, creating regenerative income, and seeding the next cycle of entrepreneurs.
Cultivating the Orchard (Deepening Offerings)
Move from one-off products to a seasonal ecosystem of offerings—circles, courses, writings—that ripen over time.Harvesting with Integrity (Regenerative Income)
Develop right-sized financial models—subscriptions, memberships, or sliding scales—that sustain you while honoring reciprocity.Seeding the Next Cycle (Mentorship & Multiplication)
Share your patterns, tools, and insights so others can grow. Multiplication happens not by scaling endlessly, but by scattering seeds into the wider ecosystem.
To become an Evolving Entrepreneur is not to abandon business, but to compost it. You root in collapse awareness, branch into relational practice, and fruit with offerings that nourish others and leave seeds for futures yet to come.
This playbook is less a manual than an invitation — to grow in rhythm with life itself.
Frequently Expressed Curiosities
Here are some responses to questions we get a lot.
Will this work if I don’t have a business idea yet?
That’s the point. You don’t need a polished idea to begin. The playbook helps you start with your own story, worldview, and lived experiences — your weirdness or your wisdom — and grow an offering from there. Ideas emerge naturally when you work from who you already are.
What if I’m not technical, and I don’t want to spend all day on social media?
Good news: you don’t need any technical skills. We keep things simple — Substack for hosting, email, and payments, and YouTube for sharing your worldview in your own way. No coding, no endless scrolling, just tools that work. We reduce the amount of time you spend posting down to a bare minimum. Never recorded a YouTube video before? We've got you covered with a 10 minute a day exercise that will get you going in no time.
Can I really make money doing this?
Yes. This is not a get-rich-quick scheme, so don't expect results overnight. But if you follow the steps, you can reasonably expect to make your first $5k–$20k in 90 days. The goal isn’t endless scaling — it’s right-sized income that sustains you while serving others.
What if I don’t have time?
This process is modular. You can do it in small, consistent steps alongside work, school, or family. Think of it as planting seeds: steady tending over time creates growth. No all-nighters required.
Why is this free?
Because I'd like to get these ideas in as many hands as possible. The playbook is meant to be shared widely, without barriers. If you’d like more support, there’s an optional reasonably-priced community where you can connect with others walking the same path, share your progress, and get direct help when you need it.
I’ve tried before and failed. Why would this be different?
Because here, failure isn’t a verdict — it’s compost. Every misstep carries instructions for your next move. This playbook roots your work in your story and worldview, so you’re not chasing trends but building from what’s already true for you. And know this: it’s in our shared interest to see you succeed — because every step you take toward alignment and resilience helps raise collective consciousness. We’re all in this together.
I’m not young anymore — am I too late for this?
Not at all. In fact, your years of lived experience, scars, and lessons are valuable raw material. This process shows you how to turn them into offerings that can help others. Your story is your gift.
I’m too young for this — what if I don't have any experience?
The advantage of not having any experience is that you've not been heavily influenced by systems that are rapidly going out of date. The Playbook will show you ways of distilling your worldview.
Is this just another hustle or side-gig promise?
No. This is not hustle culture in disguise. The playbook is about sufficiency, sustainability, and building something regenerative. It’s about creating work that nourishes you without burning you out. That said, it can be run effectively while you are employed elsewhere.
Why build a business now if the world is collapsing?
Because collapse is compost. Out of endings come beginnings. This isn’t about ignoring crisis but building resilient ways of working that make sense in uncertain times. Think of it as learning to grow food in cracked soil — life always finds a way.
Do I need to already be a writer, speaker, or influencer?
Not at all. You don’t need an audience to start. Substack and YouTube are practice grounds — safe spaces to grow your voice, clarify your message, and connect with people step by step. Everyone starts small. Anyone can grow as large as they'd like.